Under Armour, Inc. (NYSE:UA)

CAPS Rating: 4 out of 5

The Company's principal business activity is the design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth.

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Member Avatar meblahyou (25.97) Submitted: 8/12/2008 10:45:12 PM : Outperform Start Price: $35.19 UA Score: +173.04

Two words: Football Season

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Member Avatar boss0070 (86.60) Submitted: 8/11/2008 6:23:37 PM : Outperform Start Price: $35.99 UA Score: +168.23

growing company with new line of training shoes

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Member Avatar jacollins (97.63) Submitted: 8/8/2008 1:41:57 AM : Outperform Start Price: $32.71 UA Score: +192.49

Just wait until the International Football (soccer) community gets ahold of the product. It has a lot to offer to cold and warm climates. UA is here to stay and only has just begun. Teenage athletes are ready for a new NIKE, ADDIDAS etc. The exposure from the Pros all the way down to pee wee leagues is incredible. Did I mention the quality of the product. This is a woulda, coulda, shoulda 4-6 years from now. UA is the real deal. As an outdoorsman and former athlete I can hardly sleep at night thinking about where UA is going.... There will be some trudging for a while.

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Member Avatar SkunkBeer (94.77) Submitted: 8/5/2008 2:57:30 PM : Outperform Start Price: $33.60 UA Score: +185.59

Hidden Gem

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Member Avatar Martini69 (38.55) Submitted: 8/4/2008 4:14:52 PM : Outperform Start Price: $31.22 UA Score: +206.37

turnaround play

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Member Avatar liammccusker (80.81) Submitted: 8/3/2008 11:53:28 AM : Outperform Start Price: $30.25 UA Score: +216.49

Financials aren't looking too hot, but over the long term the UA brand is one that will succeed. The fact that they've tapped every major and minor sports market shows a diversified product base. I'm from Baltimore, so to fully disclose I'm a little biased. Go UA!

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Member Avatar babaker11 (35.57) Submitted: 8/2/2008 10:13:53 AM : Outperform Start Price: $30.25 UA Score: +216.49

Nice upward trend lately. This stock should do well in the long term.

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Member Avatar paperclip5 (< 20) Submitted: 8/1/2008 11:50:25 PM : Underperform Start Price: $30.25 UA Score: -216.49

Slowing discretionary spending, slowing economy

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Member Avatar sciencefreak (62.01) Submitted: 8/1/2008 3:23:53 PM : Outperform Start Price: $30.74 UA Score: +211.41

With football season starting, Under armour will outperform for about 2-3 months

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Member Avatar KatWoman50 (87.64) Submitted: 8/1/2008 2:31:11 PM : Outperform Start Price: $28.37 UA Score: +243.44

Continues to rise from the ashes after last month's over-reaction. New shoe hit market and is a big sucess. Million Dollat stock.

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Member Avatar snyed (< 20) Submitted: 8/1/2008 10:57:37 AM : Underperform Start Price: $30.05 UA Score: -218.77

What is UA's moat? Will specialty performance shoes be a large enough market to propel significant profits? Help me understand as I would like to be on the positive side with this one.

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Member Avatar kiplewis (< 20) Submitted: 7/29/2008 5:44:12 PM : Outperform Start Price: $28.54 UA Score: +236.75

Short covering rally will take place

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Member Avatar JakeKSaul (< 20) Submitted: 7/28/2008 3:39:01 PM : Outperform Start Price: $26.80 UA Score: +256.25

What a great company. Very "cool" as a person my age (22) looks at it. This is a company that has shown great potential but has gotten completely hammered as the market falls. This is a cheap time to buy a company that I feel has "Nike" like qualities.

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Member Avatar PositionBuilder (20.14) Submitted: 7/27/2008 4:00:44 PM : Underperform Start Price: $28.99 UA Score: -230.10

In this market why buy $40 tee shirts?

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Member Avatar jazzysav (91.68) Submitted: 7/23/2008 9:38:57 AM : Outperform Start Price: $31.18 UA Score: +208.22

Too cool to ignore at todays prices. Nike watch out.

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Member Avatar SpinningFree (96.84) Submitted: 7/23/2008 8:25:00 AM : Outperform Start Price: $25.72 UA Score: +272.52

Great company that's growing exponentially. Owns its current market of wick-away clothing materials and is looking to expand into other athletic gear... looks like it could be the next Nike.

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Member Avatar boulwaresack (< 20) Submitted: 7/19/2008 2:42:40 PM : Outperform Start Price: $28.23 UA Score: +240.02

Long term - UA is the original and the best in sports performance gear. Watch UA stock rise with the income of Gen X and Gen Next!

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Member Avatar theresabb (55.23) Submitted: 7/15/2008 10:03:19 AM : Outperform Start Price: $23.74 UA Score: +300.33

eventually this stuff will be as ubiquitous as Gatorade and Nike.

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Member Avatar quizmaster2008 (< 20) Submitted: 7/14/2008 10:30:06 PM : Outperform Start Price: $25.98 UA Score: +266.03

UA has busted into the Golf sector and the Running Shoe sector! Look for HUGE returns on UA in the next few months!!!! Buy it now while it is ON SALE!!!!!

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Member Avatar jaynegro (91.23) Submitted: 7/12/2008 10:16:43 PM : Outperform Start Price: $25.85 UA Score: +271.14

This brand is picking up steam. Rocky until the economy turns, and expansion in the EU will help. Long-term consumer branding always seems a roll of the dice.

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