Under Armour, Inc. (NYSE:UA)

CAPS Rating: 4 out of 5

The Company's principal business activity is the design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth.

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Member Avatar GMeyers (92.32) Submitted: 10/18/2008 11:56:04 PM : Outperform Start Price: $25.77 UA Score: +239.02

excellent company. Slow retail holiday season is priced in

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Member Avatar Fuskie (30.27) Submitted: 10/16/2008 5:32:14 PM : Outperform Start Price: $26.82 UA Score: +218.77

Under Armour is the choice of athletic teens and adults everywhere. I see them at the Olympics and I see them at my gym. My 15yr old nephew sees them at his school and I own some articles myself. This is a company that is in tune with its demographic and is competing well with the big boys, offering quality wicking athletic wear that customers for which customers are willing to pay.

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Member Avatar going2maine (97.86) Submitted: 10/8/2008 9:52:32 PM : Outperform Start Price: $25.23 UA Score: +253.13

This is another consumer stock. It may suffer some with the coming depression but it is building a strong brand with high appeal among young (and even some of the old). This is one to buy and hold for years to come.

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Member Avatar RNZ100 (93.32) Submitted: 10/8/2008 8:24:32 PM : Outperform Start Price: $25.23 UA Score: +253.13

Oversold (but then again, what isn't?!)

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Member Avatar eagles22 (96.03) Submitted: 10/7/2008 3:05:50 PM : Outperform Start Price: $27.08 UA Score: +229.43

buying spree

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Member Avatar wholesnowgoose (< 20) Submitted: 10/1/2008 1:51:25 PM : Outperform Start Price: $31.55 UA Score: +194.57

UA is creeping up on Nike with regards to market share and their new crosstrainer shoes are just starting to saturate the market. Once the economy gets squared away and people are back to spending discretionary income UA is poised for a pop.

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Member Avatar chessandmarket (< 20) Submitted: 9/30/2008 1:30:45 PM : Outperform Start Price: $31.73 UA Score: +191.91

Under Armor has comfortable shirts and pants, and the stock is valued low despite good growth.

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Member Avatar msturgis13 (89.13) Submitted: 9/29/2008 2:25:09 PM : Outperform Start Price: $31.67 UA Score: +190.68

this company has real street cred. Look for it to continue to take market share from Nike

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Member Avatar Budsworth (< 20) Submitted: 9/7/2008 5:42:57 AM : Outperform Start Price: $35.92 UA Score: +166.93

I've had UA on my watch list. It seems to be coming alive. Still Summertime and folks are spending a little on products that will make them feel better or do better in these difficult times. I'm going to test the water for a bit.

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Member Avatar YoungInvestor99 (96.57) Submitted: 9/7/2008 1:06:17 AM : Outperform Start Price: $35.92 UA Score: +166.93

Keep an eye on this one. Who has real money

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Member Avatar jonathanz6516 (< 20) Submitted: 9/6/2008 1:44:52 PM : Outperform Start Price: $35.92 UA Score: +166.93

During a depressed economy, promotional product sales (branded items) tend to slow down a bit. Things will pick back up when the economy starts to swing back again in about 6-12 months. It will outperform the S&P in just over 2 years.

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Member Avatar hwyman64 (53.01) Submitted: 9/5/2008 9:44:38 PM : Outperform Start Price: $35.92 UA Score: +166.93

A good product and the youth of the nation are becoming more active!

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Member Avatar TMFSkiii (69.90) Submitted: 9/3/2008 11:08:44 AM : Outperform Start Price: $36.32 UA Score: +163.78

Just great products. I find myself buying more and more of their apparel and notice my friends doing the same.

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Member Avatar StarWitchDoctor (96.12) Submitted: 9/2/2008 11:24:13 AM : Outperform Start Price: $35.23 UA Score: +173.75

the mdf

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Member Avatar pauldobson (< 20) Submitted: 9/1/2008 8:50:26 PM : Outperform Start Price: $34.49 UA Score: +179.94



Better qualitity products than other companies in their field

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Member Avatar 13Bravo (92.02) Submitted: 8/29/2008 9:31:00 PM : Outperform Start Price: $34.49 UA Score: +179.94

Watch your back Nike! :)

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Member Avatar fastoni (91.06) Submitted: 8/28/2008 8:53:19 PM : Outperform Start Price: $33.46 UA Score: +188.38

four thumbs up

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Member Avatar sjmac1 (< 20) Submitted: 8/26/2008 7:46:04 PM : Outperform Start Price: $31.02 UA Score: +209.68

Seems to have quality product in a niche market. Some risk if Nike was to enter this market but more likely that Nike would buy them out.

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Member Avatar cayamax (< 20) Submitted: 8/19/2008 2:06:55 PM : Outperform Start Price: $31.61 UA Score: +203.36

I like the company's products and expect the stock to rebound within the next 12 months.

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Member Avatar nemaline (90.15) Submitted: 8/15/2008 3:00:01 PM : Outperform Start Price: $32.86 UA Score: +193.94

UnderArmour rules! Although not as well advertised at the Olympics as I would have thought, they are burrowing into the American landscape. Great growth that continues, and the company is always innovating and finding new stuff for consumers to buy--like shoes. As a runner, I find myself buying more and more UnderArmour products. And now I own the stock, thank you.

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