Whole Foods Market, Inc. (WFMI)

The backslide of this sector shoud be pretty rapid - In an economy as slow as this one it is very hard to cater to the same population that you once did.

Discretionary spending is still declining and let's face it organic foods are a choice not a necessity, and right now the necessities in our lives are winning out.

More and more grocers are adding major organic lines. Soon you will be able to buy organic milk, chicken, beef, and vegetables at regular stores that are lower cost and have bigger networks - where you can also purchase things like normal toothpaste that doesn't taste like dirt. Further, a lot of customers of whole foods are parents - good luck buying normal diapers at whole foods - a long term incentive to shop at other food retailers who have organic products.

I can easily spend $200 every time I go to Whole Foods. That's why I never go there.

This stock currently presents a prime example of investors overestimating the speed of recovery.

High P/E, challenging market, will come down before it goes up again.

This is way too over cooked, that multiple is ridiculous.

I shop there often and happen to agree with the majority of his points on health care as well as how his company provides their medical benefits to employees... however I think I'm in minority of his customers. Boycotts, ect. drag this stock in the near term.

Each time I think hard about buying this stock, John Mackey does something truly stupid. First it was talking about WFMI and his competitors in the third person and now it is an op-ed on healthcare. While I think that he makes a lot of good points, his job is to run a company and clearly this editorial was NOT in the best interests of his stockholders. He keeps self destructing.

Whole Foods has been performing well, up until its CEO referred to some of their products as "junk", and then let himself be used by Murdoch's WSJ for political purposes.

Normally, this wouldn't be such a big issue. In Whole Foods' case, however, it flies against the culture of its customers, many of whom have been complaining about Whole Foods' high prices and Walmart-like business practices for awhile now.

Mackey appears to be one of those CEOs who is fine when starting a company, but who shows himself to be tone deaf when dealing with consumers and investors. The margins of the business are too low to be alienating consumers like this. There are over 10,000 on Facebook alone who are urging a boycott, with picketing happening in several stores nationwide. This isn't going away anytime soon, and I think the shareholders are in for a bumpy ride over the next few months. Under the circumstances, replacing the CEO is probably the best option.

just compare the statistics of this vs. all the other grocery stores. Yes, I realize its the "hip" grocery store, but I'm not buying the hype. I go to Kroger to save $$.

With the latest run-up in price, the stock is overpriced. I am flipping from long to short of excessive exuberance.

Took my shares to the register this morning after the run. Has to see a big pullback after going up 250%. Love the store but the average buyer can get a good selection of health conscious products at regular stores now and do all of their shopping on one time. I don't like little, tiny shopping carts.

Stock way overpriced. Had a steep run-up the last 6 months. I love shopping there, but I hate the price. I have been going to Safeway instead. There are many others out there like me. They are not opening new stores because it is risky and expensive. Sales projections are flat for this year, year-over-year. Very high instutional support, they are all going to profit take at once, and that means lots of shares out there and a lot of sell orders. Get out now.

Good company, price a little too high right at this time. Should get a small pull back soon but will rise again.

High cost of goods to consumers will not continue to fare well. In addition, the stock has had a nice run-up and due for some sell off.

This run up has created a new shorting opportunity. Whole Paycheck is nowhere near as cool as they think they are and folks will shop at lower priced alternatives.

Sold my position so I could take a profit and move money into other stocks. Right now the only way to grow this company and expand market share is to open new stores. But new stores cost a lot. In this economic climate I worry that they don't have high enough margins to offset all the debt they'll have to take on. So for the next 12 months I wager this'll be more of a cult stock than a growth mover. (I am vegan and I do love their salad bar though.)

The price has doubled in just six months, for no good reason. The revenue and earnings are down, there's $280 mil in debt, and the short ratio is 8.7 (that's 18% of float). I'm bearish.

I can' see how they could compete with existing chains. If the 'healthy' trend proves to be not a temporary fad, it will be easier for Albertsons to stuck up organics, then for Whole Foods build new supermarkets.