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I requested this ticker be added just so I could red-thumb it. This ETF tracks an index containing well-regarded companies; those with notable achievements, good management, extended growth, etc. Companies like Nucor, Starbucks, and Microsoft are included; ones you learn about in business school.
A problem with investing in these companies is that their success is no secret. Everyone who wants to invest in these companies already has. Less risk, less potential reward. Any way you slice it, this ETF should, in theory, underperform.
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