XO Group Inc. (NYSE:XOXO)

CAPS Rating: 2 out of 5

A lifestage media and services company providing products and services to couples planning their weddings and future lives together.

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Member Avatar MrMighty (40.15) Submitted: 7/16/2014 6:04:08 PM : Underperform Start Price: $11.52 XOXO Score: -0.70

Taking another swing at this. 90x earnings is way too much to pay for a company that hasn't shown it can grow earnings. There's really nothing this company can do that can't be done better by others.

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Member Avatar AnsgarJohn (99.15) Submitted: 4/6/2014 10:35:21 AM : Underperform Start Price: $10.16 XOXO Score: -8.05

XOXO weddings, profitable, lots of cash, but expensive. Book $6 , end ASAP.

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Member Avatar dnelyo (< 20) Submitted: 12/4/2011 12:50:21 PM : Outperform Start Price: $7.75 XOXO Score: -5.94

founder ceo

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Member Avatar Bobbybanana40 (81.46) Submitted: 8/3/2010 10:31:20 PM : Outperform Start Price: $8.01 XOXO Score: -30.69

Weddings/babies/war... These make people do weird things and spend money..

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Member Avatar sid2286 (25.47) Submitted: 6/25/2010 2:42:42 PM : Outperform Start Price: $7.99 XOXO Score: -37.38

Everyone I know that has gotten married in the past two years has used this site and made large purchases on it as well (including myself). They have posistioned themselves as the leader in a nitch market. And I don't see that dominance disappearing anytime soon.

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Member Avatar jay2004a (< 20) Submitted: 5/18/2010 3:09:37 PM : Underperform Start Price: $7.92 XOXO Score: +28.80

I'm still surprised it's sitting at $8

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Member Avatar mistercube (96.74) Submitted: 11/13/2009 7:47:23 AM : Outperform Start Price: $9.50 XOXO Score: -58.69

Doing things just the way a small company should: Expanding on its own ability to generate cash. The absence of debt on the books is this firm's main attraction. Is another dilutive stock sale in the works? Perhaps. But all seem to be in agreement The Knot will have gentlemen suitors beating down the door before too long, and my guess is they marry into money.

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Member Avatar jstegma (29.16) Submitted: 8/18/2009 7:43:53 PM : Underperform Start Price: $7.26 XOXO Score: +59.56

If you want to be Back in Black, you need to "cut loose from the noose".

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Member Avatar orenjikun (< 20) Submitted: 11/7/2008 11:20:43 AM : Underperform Start Price: $6.90 XOXO Score: +53.26

Terribly competitive market, and not much of a market at that. I asked three people just now if they had heard of The Knot (all married) - not a single one. There hasn't existed a wedding planning juggernaut company until now and I can't see one coming up. This may have some short-term potential, but I just can't see it for a long term.

Sure you can say, "People will always get married..."

Well people will always need to eat, people will always need clothes, people will always need shoes - but...

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Member Avatar jatava (71.65) Submitted: 6/4/2008 2:12:16 PM : Outperform Start Price: $12.09 XOXO Score: -48.42

10.000

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Member Avatar TMFStockpick08 (71.10) Submitted: 5/27/2008 10:36:07 AM : Outperform Start Price: $11.38 XOXO Score: -46.96

This stock was picked by TMFMoby in the 2008 TMF Stockpicking Contest.

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Member Avatar jesterjustice (73.55) Submitted: 5/7/2008 10:57:18 PM : Outperform Start Price: $11.49 XOXO Score: -45.64

Everybody gets married. Sometimes more than once nowadays. And every bride-to-be visits the knot.com--every day--from the time she's dreaming of rings to the time that she changes her name. And now they have expanded to keep those brides coming back, offering marriage advice, financial advice, and even baby advice. Brilliant.

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Member Avatar greenpursenurse (< 20) Submitted: 4/8/2008 2:43:30 PM : Outperform Start Price: $10.80 XOXO Score: -43.02

Way oversold, June weddings coming our way, always flies in the spring!

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Member Avatar EWilliams14 (87.11) Submitted: 4/3/2008 12:21:11 PM : Outperform Start Price: $11.37 XOXO Score: -48.14

the best company out there to serve the wedding market. they have the proper retail registry connections as well as a very attentive and spend-happy audience at a very influential time of life. look for them to grow as they stretch into magazine publishing and other sites that transition to stages of life beyond the wedding

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Member Avatar NovaMechanika (22.68) Submitted: 3/19/2008 10:21:14 PM : Underperform Start Price: $11.41 XOXO Score: +55.95

With our economy in a shambles, this stock will drop faster than a chicken bone falling off the Empire State Building. Why on Earth would somebody drop a chicken bone off that building in particular? Dump this stock like you'd dump that chicken bone.

This stock will languish around 7 to 8 bucks for a while.

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Member Avatar mphilli12 (35.25) Submitted: 3/14/2008 10:48:07 AM : Outperform Start Price: $11.53 XOXO Score: -58.26

Another bet - I'm getting married and have found this site to be extremely helpful and fun. Go with what you know.

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Member Avatar antichrononology (< 20) Submitted: 2/12/2008 11:12:38 PM : Underperform Start Price: $14.14 XOXO Score: +69.48

Dead end. Like so many stocks, the buisiness model is solid for a micro cap that has the flexibility to make it quick and get out just as quick, and those low tax rates won't persist. This stock is a gamble for longs at best. Proce should languish and slowly deflate.

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Member Avatar JjcampNR (72.91) Submitted: 2/12/2008 3:09:34 PM : Outperform Start Price: $13.96 XOXO Score: -69.34

Basically the only game in town for online wedding specific information. Sure, there are other sites and you could search for the info - but why bother when everything is here. I've seen friends become so obsessed with this site that even AFTER they're married they still go back frequently "just to see" what's going on (read: try to relive their wedding).

Sure, people have a wedding and move on, but there's always someone coming along right behind them to fill that empty space. Until weddings go the way of the dinos I think this is a good bet. Not to mention as soon as my fiance signed up she started getting about 100 pieces of mail a week from wedding vendors - so someone has to be paying The Knot for their member's contact info!

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Member Avatar protege (86.77) Submitted: 12/28/2007 11:04:43 AM : Outperform Start Price: $16.10 XOXO Score: -67.54

Those who do not learn history are doomed to repeat it. Yeah right. If this adage is to be taken as true, the average American buying a house needs to pay more attention and be a better synergizer of all things monetary. What does this have to do with wedding planning and resource guide The Knot? Well, young and middle-years couples buying homes should have recalled a little thing called the Tech Bubble of pre 2000. For new Fools, it burst. Anyone recall Yahoo splitting four splits in a year and a half? A multiple that demanded unattainable earning for a decade? For your sakes, I hope so.

More entrenched adages: don’t buy when a stock’s price is rising (who said that BTW—seriously let me know the full quote and the person: I thought it was Forbes), which is a more precise version of buy low, sell high. My point is that people panicked. They saw their houses appreciating and houses where they’d like to live skyrocketing. Like lemmings, in-laws of mine decided they wanted to live in Florida to make sure they’d staked claim in time for retirement…20 years from now. Their house was a bargain at $325,000 three Augusts ago. Similar houses selling down their new street now? $275k. Calculated inclusive of the original price, that’s a 15% drop in value. Ouch. It’ll be retirement before it’s price is what they paid for it again, and that’s just cash value, not adjusted for inflation.

Oh, yeah, my point. My point is we have a double edged sword. I’m planning my wedding, what am I willing to spend? The average is $20k (BTW we spent about $6800 on ours and two years later people are still talking about what an awesome party it was: hint hint). If you’re shooting for the obligatory 20% down, you’re wary all the sudden. What if prices spike again before the big day? What if they plummet? What are you willing to cut out of your $20,000 budget for the sake of a little security and going easier on the credit cards? The other direction is you’re just happy to be here looking at homes, and negotiate as they will, you know your first house’s realtor has fear in his/her eyes.

A parallel factor here is peers who have already made the buy-your-house-before-prices-get-higher mistake talking to their as yet unmarried friends. If they enforce the idea that you should absolutely hedge your bets and cut your wedding budget wherever possible, then that spells slowed growth for KNOT. By the reverse, homebuyers in 2008 who snatch up tremendous deals into 2009 and maybe a few years more will be advising throwing caution to the wind as home prices fall back to reasonable levels.

So, which will it be? I’m betting this one on the ignorance that comes with youth and fervent desire to buy whatever they (read we) think we’re owed. That plus the potential buyout quotient surrounding this company coming out of it’s fledgling years and its reasonable P/E give me reason to be optimistic that the future of KNOT is to become increasingly the wedding planning de-facto, with revenue rooted in the tech savvy, spending happy youth of now and the future. I now pronounce you Mr. and Mrs. Market.

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Member Avatar jialing75 (< 20) Submitted: 12/14/2007 11:37:39 PM : Outperform Start Price: $13.22 XOXO Score: -53.51

This was my main resource while I planned my wedding. Great site and offers a wide range of information for the wedding industry.

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