$53.55

1.25 (2.39%)

7/23/2008 4:02 PM

Kellogg Company (K)

CAPS Rating:

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

Rating a stock in CAPS consists of three components:

Your call - Will this stock outperform or underperform the S&P 500? Successful picks are measured in terms of whether or not you were correct and by how many percentage points.

Your time frame - A guideline for other members to see whether your thinking is short or long-term. Time frame is also used to calculate the stock rating, but is not used in the scoring of your pick.

Your pitch - Here's your chance to offer more detailed thoughts, analysis, concerns, or the rationale behind your call. The pitch is optional and may be added later.

Each time you rate a stock, CAPS updates the community intelligence for the company, which may or may not change its CAPS rating. For more information, visit the Help tab at the top of the page.

You aren't currently rating K

Add Stock to Watchlist

What the Community Thinks

Total Members

454 Outperforms

51 Underperforms

All-Stars

132 Outperforms

14 Underperforms

Wall Street

8 Outperforms

0 Underperforms

Members bullish on K are also bullish on:

Members bearish on K are also bearish on:

Ticker Tags

Top Brands 2005 (65), Processed & Packaged Goods (40), Packaged Goods (27), Single Letter Ticker (18), Michigan (10), Top Brands 2006 (64), Food - Major Diversified (21), S&P 500 (481), Battle Creek (1), Large Cap (467), It's an Element! (56)
Suggest a tag

Kellogg Company At A Glance

Current Price:	$53.55
Last Trade Time:	7/23/2008 4:02 PM
Open:	$0.00
Previous Close:	$53.55
Daily Range:	$52.04 - $53.55
52-Week Range:	$46.25 - $56.89
Volume:	2,981,131
Market Cap:	$20.29B
P/E Ratio:	19.12
Compare Our Special Broker Offers!

Stock Trends

K VS S&P 500 (SPY)

News & Discussion Boards

Other News Headlines for K

Fitch upgrades Kellogg ratings to 'A-'
7/18/2008 3:44:00 PM - AP
Advertisers group spent $250,000 lobbying in 1Q
6/30/2008 1:29:00 PM - AP
Kellogg acquires Chinese cracker and cookie maker
6/30/2008 7:10:00 AM - AP
General Mills raises cereal prices as profit falls
6/25/2008 2:13:00 PM - AP

More Headlines...

Top Bull Pitch

Recs

3 Kellogg Company (K)

Avatar ResearchLover (96.51) Submitted: 3/31/08 4:52 PM

A grain/commodities pullback would be good for any cereal maker. That's my basis for choosing kelloggs. It could be a good hedge for anyone with MOS, CF, MON, POT, etc. in the same portfolio (like me, still), which maybe should be taken out or shorted--if the dollar would stabilize. Anyone think ...More

Replies: 1 | Reply | Permalink

Top Bear Pitch

Recs

1 Kellogg Company (K)

Avatar harvestboards (45.56) Submitted: 3/25/08 7:46 PM

Due to the increasing market volatility in th commodities market in regards to grains, Kellogg will find it difficult to maintain profitability in the short term.

Replies: 0 | Reply | Permalink

CAPS Members

Show Me:

Sort by:

picks per page. CHANGE

Results 1 - 5 of 70 : 1 2 3 4 5 Next » Jump to page:

Recs 0 (K) wowdwarf (64.78) Submitted: 7/22/08 9:05 PM : Start Price: $52.48 K Score: 1.88 looked at the green thumbs making the points then went and inspected my cupboards = thumbs up here Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (K) COOLSTOCK (37.77) Submitted: 7/17/08 2:34 PM : Start Price: $51.69 K Score: 1.59 Kellogg's responds to increased costs by shrinking the amount of product you get, while maintaining the same sized box, and no one seems to notice, so they keep on buying. Kellogg's also owns Kashi, which it has expanded into oatmeal, frozen meals, frozen pizza, crackers, and snack bars. Kashi is growing rapidly, and I don't see that stopping. Their core brand is strong, they have responded to the rise in price of commodities, and they own powerful other brands...thumbs up. In a time of obesity and health mindfulness, our old faithful is strengthening its holdings of health food and vegetarian companies like MOrning start farms. Great products will prevail Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (K) wms1fund (30.06) Submitted: 6/19/08 9:45 AM : Start Price: $51.06 K Score: 9.10 This company is making the right moves to be profitable. Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (K) mooses2 (< 20) Submitted: 6/15/08 12:42 PM : Start Price: $52.00 K Score: 8.92 In a time of obesity and health mindfulness, our old faithful is strengthening its holdings of health food and vegetarian companies like MOrning start farms. Great products will prevail. Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (K) 101raider (92.55) Submitted: 6/12/08 9:17 AM : Start Price: $51.19 K Score: 14.84 I decided to create a portfolio with only products or services that I use without regard to price/value in order to compare with my own personal port Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out.
Results 1 - 5 of 70 : 1 2 3 4 5 Next » Jump to page:

Wall Street

Results 1 - 8 of 8

picks per page. CHANGE Expand All Pitches Collapse All Pitches

Top Pick	Member Name	Member Rating	Start Date	Call	Time Frame	Start Price	Stock Gain	S&P Gain	Score	Pitch
	TrackJPMorgan	90.52	06/10/08 06/10/08		NS	$50.94	+5.12%	-5.50%	+10.62
	TrackStifel	94.11	02/13/08 02/13/08		NS	$50.42	+6.20%	-5.73%	+11.93
	TrackCitigroup	86.45	01/28/08 01/28/08		NS	$47.76	+12.13%	-3.79%	+15.92
	TrackHillman	40.37	09/30/07 09/30/07		NS	$55.01	-2.65%	-15.97%	+13.32
	TrackJimCramer	81.15	07/26/07 07/26/07		3W	$50.70	+5.62%	-13.38%	+19.01
	TrackJimJubak	93.52	03/13/07 03/13/07		1Y	$49.43	+8.33%	-7.53%	+15.86
	TrackLehmanBros	87.88	02/26/07 02/26/07		NS	$48.56	+10.28%	-11.87%	+22.15
	TrackAGEdwards	89.94	09/12/06 09/12/06		NS	$48.57	+10.26%	-1.80%	+12.06

Results 1 - 8 of 8

Beat this Stock

Clicking "Beat this Stock!" will bring you to a company with a higher rating than the one you're currently viewing.

Even though CAPS shows only one- to five-star rankings, behind the scenes, all companies in CAPS have a distinct numerical ranking. In other words, there is a No. 1 stock in CAPS and a worst-ranked stock in CAPS. When you arrive at the top-ranked stock, clicking "Beat this Stock!" will cause the page to refresh.

That is, until there is a new No. 1 stock!

These companies do not represent formal Motley Fool recommendations. Please do your own due diligence before investing. Fool on.

K Score Leader

PurdueBeau
Rating: 97.00
K Score: 27.98

Today's Stock Market Report Helium was up, feathers were down. Paper was stationary. Fluorescent tubing was dimmed in light trading. Knives were up sharply. Cows steered into a bull market. Pencils lost a few points. Hiking equipment was trailing. Elevators rose, while escalators continued their slow decline. Weights were up in heavy trading. Light switches were off. Mining equipment hit rock bottom. Diapers remain unchanged. Shipping lines stayed at an even keel. The market for raisins dried up. Coca Cola fizzled. Caterpillar stock inched up a bit. Sun peaked at midday. Balloon prices were inflated. And Scott Tissue touched a new bottom. And batteries exploded in an attempt to recharge the market...