$35.32

0.11 (0.31%)

7/3/2008 1:01 PM

The Southern Company (SO)

CAPS Rating:

The Company through its traditional operating companies, provides electric service in four Southeastern states.

Rating a stock in CAPS consists of three components:

Your call - Will this stock outperform or underperform the S&P 500? Successful picks are measured in terms of whether or not you were correct and by how many percentage points.

Your time frame - A guideline for other players to see whether your thinking is short or long-term. Time frame is also used to calculate the stock rating, but is not used in the scoring of your pick.

Your pitch - Here's your chance to offer more detailed thoughts, analysis, concerns, or the rationale behind your call. The pitch is optional and may be added later.

Each time you rate a stock, CAPS updates the community intelligence for the company, which may or may not change its CAPS rating. For more information, visit the Help tab at the top of the page.

You aren't currently rating SO

Add Stock to Watchlist

What the Community Thinks

Total Players

352 Outperforms

32 Underperforms

All-Stars

98 Outperforms

8 Underperforms

Wall Street

5 Outperforms

1 Underperforms

Players bullish on SO are also bullish on:

Players bearish on SO are also bearish on:

Ticker Tags

Electric Utilities (60), S&P 500 (482), Dividend (202), Large Cap (467), Georgia (22)
Suggest a tag

The Southern Company At A Glance

Current Price:	$35.32
Last Trade Time:	7/3/2008 1:01 PM
Open:	$0.00
Previous Close:	$35.21
Daily Range:	$35.10 - $35.48
52-Week Range:	$33.16 - $40.60
Volume:	3,359,842
Market Cap:	$27.01B
P/E Ratio:	15.24
Compare Our Special Broker Offers!

Stock Trends

SO VS S&P 500 (SPY)

News & Discussion Boards

Other News Headlines for SO

Opening Glance: Utility company stocks open mixed
7/1/2008 10:02:00 AM - AP
Closing Glance: Utility companies close higher
6/30/2008 4:13:00 PM - AP
Teco Energy leads utility gains in 2Q
6/30/2008 1:22:00 PM - AP
Opening Glance: Utility companies open higher
6/30/2008 12:17:00 PM - AP

More Headlines...

Top Bull Pitch

Recs

3 The Southern Company (SO)

Avatar LORDZPAIN (98.54) Submitted: 6/11/08 11:50 PM

The Southern Company (Southern Company) owns all of the outstanding common stock of Alabama Power, Georgia Power, Gulf Power, and Mississippi Power, each of which is an operating public utility company. The traditional operating companies supply electric service in the states of Alabama, Georgia, Fl...More

Replies: 0 | Reply | Permalink

Top Bear Pitch

Recs

2 The Southern Company (SO)

Avatar Tifonsi (< 20) Submitted: 12/02/06 9:00 PM

Two factors of concern:1) if the Dem incumbent PSC member loses the runoff election in Dec 2006 then the largest subsiduiary of SO will likely have a hostile regulatory environment; bad news with a rate case scheduled for 2007, 2) major capital expenditures likely as the South continues to grow; wi...More

Replies: 0 | Reply | Permalink

CAPS Players

Show Me:

Sort by:

picks per page. CHANGE

Results 1 - 5 of 74 : 1 2 3 4 5 Next » Jump to page:

Recs 0 (SO) slimpickins2 (< 20) Submitted: 6/17/08 9:22 AM : Start Price: $35.39 SO Score: 7.55 I like electric companies to run up on the back end of the energy boom, they still have not seen then gains that natural resources have but I do think they are the next to run up Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (SO) colonelnelson (< 20) Submitted: 6/15/08 10:35 AM : Start Price: $34.86 SO Score: 8.65 Southern Company primary business is the ownership and operation of electric utilities in four states in the American South East, but they also have fiber optics and wireless communications businesses. At this price, it displays good value metrics (P/E 15.30; P/S 1.72; and P/B 2.14) and is paying a 4.8% annual dividend on seemingly solid financial strength (Q-.50; C-.90). It has a record of 242 quarters (60+ years) of dividends, which have consistently increased over the last 7 years. It has held the top ranking in customer satisfaction among U.S. electric service providers for the last 9 years. I believe there may be some sputtering with the price in the short term, but that the future trend is decidedly upward. Looks oversold with RSI of 39.12. Recommended. Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 3 (SO) LORDZPAIN (98.54) Submitted: 6/11/08 11:50 PM : Start Price: $35.79 SO Score: 3.92 The Southern Company (Southern Company) owns all of the outstanding common stock of Alabama Power, Georgia Power, Gulf Power, and Mississippi Power, each of which is an operating public utility company. The traditional operating companies supply electric service in the states of Alabama, Georgia, Florida, and Mississippi. In addition, Southern Company owns all of the common stock of Southern Power, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets and sells electricity at market-based rates in the wholesale market. Southern Company also owns all the outstanding common stock or membership interests of SouthernLINC Wireless, Southern Nuclear, SCS, Southern Holdings and other direct and indirect subsidiaries. Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (SO) MATTALANKANE (79.20) Submitted: 6/11/08 7:03 PM : Start Price: $35.05 SO Score: 7.07 TESTED AND RE-TESTED THE BOTTOM SEVERAL TIMES IN LAST COUPLE OF MONTHS...HAS A FLOOR AT $35.00 APROX. ......PROBABLE IT WILL MOVE BETWEEN $35 AND $37 FOR NEXT SEVERAL MONTHS...THIS STOCK IS A WINNER IN NEUTRAL FOR NOW Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out. Recs 0 (SO) valari25 (55.58) Submitted: 5/25/08 11:57 AM : Start Price: $36.00 SO Score: 6.45 Such a solid company with solid dividends. Everyone pays their electric bill, energy pinch helps with expanding power plants. Report this Post Replies: 0 \| Reply \| Permalink Oops! There appears to be a problem with your comment. Check to see if there's something you left out.
Results 1 - 5 of 74 : 1 2 3 4 5 Next » Jump to page:

Wall Street

Results 1 - 6 of 6

picks per page. CHANGE Expand All Pitches Collapse All Pitches

Top Pick	Player Name	Player Rating	Start Date	Call	Time Frame	Start Price	Stock Gain	S&P Gain	Score	Pitch
	TrackSoros	< 20	03/31/08		NS	$35.21	+0.31%	-4.29%	+4.60
	TrackJohnKeeley	91.22	09/30/07		NS	$35.09	+0.67%	-17.22%	+17.88
	TrackBofASec	96.28	07/30/07		NS	$32.88	+7.42%	-13.44%	+20.86
	TrackHSBC	93.84	06/22/07		NS	$32.51	+8.65%	-16.64%	-25.29
	TrackKeyBanc	86.85	09/14/06		NS	$31.63	+11.68%	-4.28%	+15.96
	TrackJimCramer	83.36	06/20/06		3W	$30.06	+17.52%	+1.85%	+15.66

Results 1 - 6 of 6

Beat this Stock

Clicking "Beat this Stock!" will bring you to a company with a higher rating than the one you're currently viewing.

Even though CAPS shows only one- to five-star rankings, behind the scenes, all companies in CAPS have a distinct numerical ranking. In other words, there is a No. 1 stock in CAPS and a worst-ranked stock in CAPS. When you arrive at the top-ranked stock, clicking "Beat this Stock!" will cause the page to refresh.

That is, until there is a new No. 1 stock!

These companies do not represent formal Motley Fool recommendations. Please do your own due diligence before investing. Fool on.