Mandalay Digital Group, Inc (NASDAQ:APPS)

APPS works directly with wireless phone carriers and cell phone manufacturers to pre-install applications on the new devices that you purchase.

Many of these apps are the most popular programs that are heavily used by consumers. I’m talking about things like Uber, Netflix, the Amazon shopping app and more

It might not sound like a big deal… but it is to the companies behind these apps.

After all, if Uber is already on your phone, you may not download a competitor’s app, like Lyft. If Netflix isn’t pre-installed, you might choose to use other streaming video services instead.

So these companies are willing to pay a fee to have their apps pre-installed on new phones.

In some cases, Digital Turbine actually gets a cut of the money that consumers spend on these programs.

Those fees and royalties have been driving the company’s sales much higher this year — especially since more people have been upgrading their phones lately.

And all that new money coming in has caused shares of APPS to surge 383% since the beginning of June.

Now known as Digital Turbine, these guys are bypassing 3rd party advertising tech sellers and buyers and integrating directly with mobile manufacturers with proprietary targeting technology. They also focus on content and content discovery. With the rise of mobile, death of cookies, and disintegration of digital giants monopolies, they guys are on to something amazing.