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$201.16 $1.62 (0.8%)

12:19 PM EST on 11/25/20

The Clorox Company (NYSE:CLX)

CAPS Rating: 3 out of 5

The Company is a manufacturer and marketer of consumer products which operates in three reportable industry segments, the Household Group- North America, Specialty Group and International.

Current Price $201.16 Mkt Cap $25.2B
Open $201.63 P/E Ratio 21.84
Prev. Close $199.54 Div. (Yield) $4.34 (2.2%)
Daily Range $200.04 - $202.57 Volume 679,644
52-Wk Range $146.65 - $239.87 Avg. Daily Vol. 1,486,428


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All Players

881 Outperform
41 Underperform

All-Star Players

177 Outperform
12 Underperform

Wall Street

0 Outperform
0 Underperform

Top NYSE:CLX Bull/Bear Pitches

The best Bull and Bear pitches based on recency and number of recommendations.

TMFWillSommers (99.50)
Submitted May 25, 2017

Thanks to consumer brand loyalty, product innovation, and the nature of its products (necessary, consumable, and a small part of a consumer’s overall disposable income), Clorox has pricing power. Since 2005, the firm has made 66 price increases… More

cincimat (< 20)
Submitted August 27, 2012

Great company however not a lot of growth there. It is a rock solid dividend stock, but only grows revenues about 3% a year.

Recent Community Commentary

Read the most recent pitches from players about CLX.


Member Avatar TMFHobo (< 20) Submitted: 5/12/2020 8:48:54 PM : Outperform Start Price: $203.22 NYSE:CLX Score: -27.72

Demand for cleaning products will be up for years because of coronavirus - company can take that windfall and make acquisitions of less fortunate companies.


Member Avatar DomJoao (87.38) Submitted: 3/13/2018 10:31:13 AM : Outperform Start Price: $123.22 NYSE:CLX Score: +33.38

Non-cyclicals + nutritional supplements = staples + high growht opportunities


Member Avatar InvestorDeb (70.93) Submitted: 10/12/2017 12:52:39 PM : Outperform Start Price: $120.55 NYSE:CLX Score: +24.52

The Clorox Company has a 40-year ongoing streak of annual payout increases, and owns a powerhouse selection of consumer-essentials brands that are likely to be sales leaders for decades to come. In addition to its namesake bleach and cleaning products, the company makes a diverse line of goods that includes Glad bags, Liquid Plumr clog removers, and Brita water filters. These brands ALONE will sadly benefit from the devastation that is on the rise as we see bigger and more powerful storms becoming more commonplace in the world. More than 80% of its sales come from brands that occupy either the first or second market-share positions in their respective categories, and distribution advantages add to a moat that puts Clorox in good shape to fend off competitors and continue growing its dividend.

The stock has a solid 2.6% dividend yield, and its current 61% payout ratio shouldn't be an obstacle to delivering solid payout increases in light of Clorox's steadily growing business. The company is cautiously optimistic that it will be able to continue expanding sales at an annual rate between 3% and 5% through 2020. With the pricing strength afforded by its stable of trusted brands, that's a target that the company is primed to make good on. Cost-cutting measures and share repurchases should also ensure that its profits grow at an even faster rate, clearing the way for long-term payout growth.

Clorox might not look cheap trading at 23 times forward earnings estimates, but investors are getting a well-managed company that's likely to retain leadership in dependable product categories and deliver uninterrupted yearly dividend growth.


Find the members with the highest scoring picks in CLX.

Score Leader


JBLC (< 20) Score: +272.69

The Score Leader is the player with the highest score across all their picks in CLX.

Member Name Member
Call Time
Score Commentary
JBLC < 20 6/16/2008 Outperform 1Y $36.66 +448.30% +175.61% +272.69 0 Comment
ypmstocks 78.80 6/9/2008 Outperform 5Y $37.03 +442.74% +175.63% +267.12 0 Comment
v1norosso < 20 4/30/2008 Outperform 3M $37.90 +430.38% +169.25% +261.13 0 Comment
BAEZ99 < 20 6/25/2008 Outperform 5Y $36.99 +443.46% +183.76% +259.69 0 Comment
XMFSchronce 90.07 6/30/2008 Outperform 3Y $36.58 +449.46% +191.39% +258.07 0 Comment
nuerburgring 69.83 8/3/2007 Outperform 5Y $38.89 +416.86% +158.91% +257.95 0 Comment
davidgcarmichael 69.21 7/1/2008 Outperform 5Y $36.56 +449.77% +191.84% +257.93 0 Comment
cormier78 62.79 4/24/2008 Outperform 3M $38.04 +428.44% +171.40% +257.03 0 Comment
redneckstocker 76.84 4/24/2008 Outperform 3M $38.13 +427.18% +170.23% +256.95 0 Comment
neobzial < 20 4/18/2008 Outperform 3M $38.14 +426.95% +170.11% +256.85 0 Comment

Wall Street

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