DineEquity (NYSE:DIN)

CEO has gambled big on better graded meat hand cut by staff and grilled on oak fires. A great deal depends upon there being a good value compared to others in this space (e.g. Longhorn, Texas Roadhouse), $15 sounds ok until you look at the menu and see it is an 8 oz sirloin; there is even a 4 oz. steak, for an entree?? Most of the woodfired steak houses are much pricier, but not that different on a per oz basis. They also need to add is better understanding of their customers (by location, time of day). One idea: they have computer interfaces at the table that they use to sell games, which is a cheesy, like putting candy within reach of toddlers at a check out line. Wouldn't it be nicer if this could be used to vote for different music choices, rather than imposing a choice disliked by most or all the customers present?