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Muscle Flex, Inc. (NASDAQOTCBB:MFLI)

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TMFStockSpam (27.70)
Submitted April 15, 2010

This stock spam was originally sent to TMFBent:(OTC: MFLI)(Company Name Changing Soon to Bravada International and Muscle Flex will become a Bravada subsidiary) Breaking News:"BRAVADA / Muscle Flex CEO Danny Alex Schedules Investor Conference Call… More


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Member Avatar TMFStockSpam (27.70) Submitted: 4/14/2010 8:54:53 PM : Underperform Start Price: $0.02 NASDAQ OTC:MFLI Score: +299.75

This stock spam was originally sent to TMFBent:

(Company Name Changing Soon to Bravada International
and Muscle Flex will become a Bravada subsidiary)

Breaking News:
"BRAVADA / Muscle Flex CEO Danny Alex Schedules Investor Conference Call for Wednesday April 21, 2010 Following Its Incredibly Successful Launch Party with Kim Kardashian"
(See Full Story Below)

Muscle Flex Inc. (OTC: MFLI)
Detailed Quote:
Company Profile:

Breaking MFLI News:
April 9 - BRAVADA / Muscle Flex CEO Danny Alex Schedules Investor Conference Call for Wednesday April 21, 2010 Following Its Incredibly Successful Launch Party with Kim Kardashian
BRAVADA / Muscle Flex ( (Pink Sheets:MFLI) announced today an investor conference call with CEO Danny Alex April 21, 2010 at 3:00 PM PT following an incredibly successful BRAVADA Launch Party with Kim Kardashian. BRAVADA / Muscle Flex shall provide investors full details next week on the event as significantly more media exposure is expected to develop. BRAVADA International CEO Danny Alex called the launch party a "Killer App Event" for BRAVADA.
The company is scheduling an investor conference call to provide investors details on the fast moving developments within BRAVADA International. Topics will include BRAVADA / Muscle Flex VATA Brasil alignment with Kim Kardashian, BRAVADA launch party details, television and media developments, The Complete Package Reality Television Show as well as details on its Muscle Flex fitness brand and much more.
"One thing that BRAVADA / Muscle Flex does is move the company's business plan in a very expedited fashion," commented Danny Alex. "We have been very fortunate to have developed defining relationships with people like Ken Collis and Tracy Keyser at TLK Fusion ( that formulate opportunities that propel the company's business plan through creative and compelling marketing ideas and high profile relationships. What investors may not realize is that when BRAVADA events occur or news releases are made, we have been planning other events far into the future as the current event occurs. We have multiple ideas in development that keep the company weeks, if not months, ahead in its planning cycle. I think it's important that investors be up to date as much as possible. There are always new things to tell investors during a conference call and maybe even a few surprises."
Conference call number details will be provided prior to the conference call.
Recently BRAVADA / Muscle Flex began a corporate name change and "brand" restructuring to segment the component parts of its business. The name of the company is being changed to BRAVADA International Ltd. from Muscle Flex Inc. with Muscle Flex(R) being the defining health and fitness brand within the company. All shares will be exchanged on a 1 for 1 basis for the new Cusip.
About Muscle Flex Inc. / Bravada International Ltd. (
Muscle Flex / BRAVADA is a leading edge media, fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution. (Product) (Product)

Company Overview
Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.
At Muscle Flex, fitness is not only about physical fitness but emotional fitness as well ... the heart, body, mind and soul. Its all about lifestyle and making one step at a time changes that have a lasting impact in your life.
Trademarks & Intellectual Property
Muscle Flex Inc. procures and develops intellectual property opportunities that are both services and product based. Very often there is significant value inherent in trademarks and patents associated with products and services. Muscle Flex Inc understands the importance of developing and protecting existing intellectual property and engaging in activities that monetize the inherent opportunities with a particular trademark or patent.
Muscle Flex Direct Response Methodology
More than half of all consumers say theyre most likely to learn about new products or brands theyd like to buy from TV commercials, according to the Television Bureau of Advertising, direct response ads are a way to not only reach those consumers, but to sell to them in real time. Not all merchandise is suited for direct response however, Muscle Flex has determined a formula in deciding which products will perform exceptionally well in the direct response model because of the following:
1. The consumer understands the product and does not need extensive explanation
2. Commercialy accepted
3. There is no identifiable brand that owns the category
4. Has benefits that can be visually demonstrated on camera.
5. Solve several common consumer problems
6. Appeals to a broad audience.
7. Lends itself easily to brand development.
Muscle Flex Provides Health, Fitness & Lifestyle Products Through Direct Response TV and Online Media
Muscle Flex is a leading edge health, fitness and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution. All Muscle Flex® products are designed with the average person's lifestyle in mind.
Muscle Flex Direct Response Expertise
Muscle Flex's Direct Response expertise allows it to get products to market and create real-time demand inexpensively by utilizing proven strategies and techniques. This Direct to Market business model utilizes a proven methodology of concentrated marketing efforts and focuses on broad demographic, psychographic, geographic and combined strategies in macro markets. All of the component parts to Muscle Flex's direct to market process, from marketing, to order capture and confirmation, customer fulfillment, inventory management and distribution all work seamlessly together and are essential to successfully incorporating any direct response marketing program. A direct response campaign is unique because it gives a package of benefits for the media campaign simultaneously
1. Creates sales.
2. Builds a database of customers.
3. Creates brand awareness.
4. Increases market share quickly.
Statistics indicate that a company should be prepared to spend at least $8,500,000 to reach the entire USA marketplace using traditional distribution and marketing techniques. Muscle Flex's direct response strategy requires less than $200,000 in most cases and since growth is underwritten by the profits from sales, no additional capital expense is required.
Investment Highlights
• The Company's business model of outsourcing manufacturing and distribution lowers its requirement for initial capital during the product ramp up phase.
• The outsourcing business model also reduces ongoing operational risk since a large percentage of manufacturing, distribution and marketing expenses are a variable cost.
• Muscle Flex is an innovative home fitness product that provides strength training, flexibility training and a cardiovascular workout in one unit.
• The Company will use direct marketing through advertorials and infomercials, which have proven very successful for personal health and fitness products.
• Muscle Flex is in discussions to create a pilot program for prime time TV and/or cable about healthy lifestyles.
• The Company plans to use celebrities in its infomercials.
Market for Home Fitness
The Sporting Goods Manufacturers Association reports sales in the US of sports equipment and apparel was $66.4 billion in 2006. According to the Mercanti Group, approximately 43 million Americans belong to health clubs. Revenues from health clubs are over $17 billion annually. Americans are clearly willing to spend on their physical health needs. The aging baby boomer population has been far more focused on healthy living practices in older age as compared to older generations.
It is estimated that up to 65% of the US adult population is overweight or obese, and yet, spending on new diet fads continues. More Americans are becoming aware of the need for healthier living including low impact exercise that leads to a higher quality of life. We believe as the baby boomer generation moves into the pre-retirement and early retirement age, the interest in quality of life and personal health increases.
In the last several decades, the baby boomer generation has provided an increased emphasis on personal health. The trends of more health clubs with treadmills, stationary bikes, and other aerobic devices and the popularity of workout regimens including weight machine and free weight training, all occurred to meet the health requirements of the baby boomers. Several in-home fitness products sold through infomercials have performed very well. The Bow-Flex strength training, which sells for up $5,000 per unit, has generated over $1 b


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TMFStockSpam (27.70) Score: +299.75

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Member Name Member
Call Time
Score Commentary
TMFStockSpam 27.70 4/13/2010 Underperform NS $0.02 -64.00% +235.75% +299.75 1 Comment

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