Two Rivers has combined forces with 2 exceptionally successful, highly qualified, experienced business to form what looks like the beginning of an Empire.

John Mckowen has made an exceptional choice to have the owner /operator of several greenhouses to oversee the production of this new marijuana venture.
The 2 acres greenhouse is a beginning. It will be state of the art, high production/very low overhead you usually have in average greenhouses where plants/flowers/vegetables are produced and closely maintained.
I live in Colorado where every street corner has a highly profitable brick + mortar Marijuana start-up. In Colorado Springs alone I believe there are over 100, and I personally know a dozen or so of the owners. 25+ old guys renting a $700 office space, gut it, slap some grow lights, wall fans etc, utilize half the space to grow 50+ plants and the the other half a store front and Bam! Okay, maybe it's not that easy....they have to figure out taxes for the first time, but I digress.

Two Rivers (who is a farming and water rights company) will not be tip-toeing into this, yet it seems they are as discreetly as possible, keeping the magnitude of what is happening under wraps. My assumption is based off the vague press releases and "exciting" tweets on their next watermelon crop....really? They may have a horrible press agent, or one who knows exactly what he/she is doing.
Having proven themselves a secure and legitimately traded company for years, it's quite possible they want to disassociate themselves from other "weed" stocks and the danger of marketing themselves as such.
I am deeply invested in this company for several reasons. This is a combination of businesses specializing specifically in different fields and backgrounds. These men know success, what it looks like, where to get it.Their not 1 man armies, they're leaders and they are Giants.